4 Myths About Print Advertising

by

Sam Simmons

Print advertising has long been used as one of the most convenient and effective methods to spread out information about products and services. Yet while it might see popularity throughout the world, a large section of the population holds belief about its efficacy and functions that are entirely untrue. Right here are four misconceptions about print marketing, and the genuine fact behind this ingenious marketing device.

1. Print Stopped Working

Because of the recent emergence of the Internet age, as well as the need for interactivity amongst any type of marketing tool, many people believe that print advertising lost its force due to it being a static concept that cannot be manipulated by the reader. This usually has to do with people focusing on online click metrics, an apparent (yet often poor) measurement of the popularity of an ad.

In considering this concept genuinely though, it is essential to bear in mind that print marketing existed long before the use of click metrics, and while the Web can definitely be used as a marketing world, print marketing still continues to be among the most powerful devices today.

2. Print Advertisement is Only for Awareness

True, advertisements in print can be used to alert the general public about the existence of a specific product. Yet while this may be the case, print advertisements can be used for so much more, from informing individuals on specifics about certain campaigns, to presenting further pertinent information to a group, all in hopes of targeting the appropriate demographic.

3. Use More White Space and Less Copy

For some reason, self-proclaimed marketing experts when started to believe that the finest method to produce a reliable print ad was by providing an ad that teemed with empty \\”white\\” area, and that consisted of really some copy so as not to confuse or irritate the audience. The concept was that this absence of info would be fascinating, and would let the reader produce a vision in their heads of exactly what to expect when they responded to the advertisement.

This is one of the most erroneous myths of all though, and can be detrimental advice to anyone looking to further their product. A solid piece of print advertisement includes very little empty space, instead filling it with interesting and informational copy that guarantees intrigue in the mind of the audience.

4. Young People Don\\’t Respond to Print

It is rather easy to comprehend the origins of this myth, as a bulk of contemporary people under 25 get a big amount of their information through digital sources. That being stated though, while this age group might delight in accessing news or other information from their computer systems or smartphones, they also delight in taking a seat with magazines, with almost 100 percent reading print sources on occasion. In fact, in many cases this age group actually devours more printed advertisements than those over the age of 35.

The Myths of Print Advertising

While numerous realities exist about the idea of print marketing, an equal amount of myths exist that imperfection its track record. And while they might scare off some, unmasking these myths of print advertising only show that it still continues to be as one of the most vital devices of the trade.

Sam Simmons

is the owner of Direct to Door Marketing. They specialize in providing their customers with all forms of marketing at affordable prices. For more information, please visit

marketing2utah.com/

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ArticleRich.com